Editor's note

World Survey 2022

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Ease of doing business is key for new business partnerships in accountancy

WS 2022 Supplement is a new addition to the International Accounting Bulletin’s World Survey issue, with themes and content that we and our partners deem most relevant to industry stakeholder interests.

The sponsored content includes a Q&A with IAB’s Group Editor along with a case study highlighting new business initiatives that showcase the development of services, products and programmes that can steer and support member firms and their clients to manage and balance risk with growth.

We kick off this issue with a feature on the Metaverse, no more just a buzz word, but a virtual world where space is being carved out, assets are being imagined, developed, bought and sold. Shabnam Pervez, Analyst at Thematic Research, GlobalData points to a host of corporate moves to include PwCs Hong Kong office’s purchase of a virtual plot of land from The Sandbox, a metaverse building platform.

This ‘brave new world’ is morphing in all manner of directions and will find footing with the financial services sector as it has already in gaming, retail, telecoms and many other industries. We will be hearing more about the real-world colliding with the Metaverse, and see how favourable investors’ appetites will be for hitching existing AR & VR technology and platforms to capture a new market of consumers.

In this issue, Beijing based Daxin Global’s Chairman and vice Chairman discuss the benefits of becoming an ICAEW globally recognised training employer and demonstrate the workings of its unique audit operation platform as a case study.

Praxity’s Phil Verity explains how the Alliance and its member firms around the world are successfully evolving. The case study showcases how the organisation wins business, listens to its member firms’ growth aspirations and converts these into winning strategies.

In Why choose Xero for your large accounting firm, I speak to Guy Alexander, General Manager, Global Enterprise Accounts about Xero’s solutions to benefit an enterprise partner’s clients. Xero’s cases study spotlights the roll out of digital transformation of accounting software across BDO’s firms across the UK, New Zealand and Australia.

Reanda International’s Chairman and CEO participate in a Talking Heads Q&A to discuss their entry into the Forum of Firms and their handling of cross-border assignments. They further offer a case study to showcase the support and introductions that are extended to new member firms when onboarding international partners overseas, for ‘ease of doing business.’

We look forward to your feedback.

To participate in future IAB Supplements contact our Head of Retention Sharon Howley: Sharon.Howley@verdict.co.uk

Zoya Malik, Group Accountancy Editor