International Accounting Bulletin: Trusted by global CEOs and Boards across the accounting profession for Verified Data, Due Diligence and Growth Insights

The IAB World Survey provides a key opportunity for us to highlight our global presence and industry expertise. We leverage the survey rankings to strengthen credibility and gain a competitive edge by including rankings into Requests for Proposals (RFPs) to establish ourselves as a top choice for potential clients. These rankings also play a vital role in our brand promotion, serving as tangible evidence of our commitment to excellence and industry leadership. In summary, the survey is a powerful tool for showcasing our capabilities and attracting new business.

For our organisation the IAB World Survey serves as a clear benchmark in the international markets of professional services. No other publication gives a better overview of professional players and global developments in our industry.

The IAB World Survey and the ranking is used as a tool to attract new potential members to our network. It is also used to remind our clients that while we might individually be relatively small firms, we do have a larger body of experts whose expertise can be called upon to support our needs.

We use the IAB to keep up to date about trends in the profession and understand a snapshot of individual countries.

Many regions use the “Top Twenty” ranking for marketing – particularly MENA, Asia and Africa.

The World Survey provides a credible benchmark of our global coverage and service line strength. This helps us measure our success and identify areas to improve. It provides an objective measure of progress as we attempt to help our firms develop and recruit new members. ‘The survey also helps to highlight industry trends which is helpful when planning what support we need to provide to firms. It is a great indicator of our position in relation to the wider market. We use the survey to discuss progress with our Board and wider membership.

As an organisation we get great value out of our relationship with the IAB and we certainly use the rankings for marketing and business development purposes. We know the annual survey is viewed as a source of information around the globe.

Global network ranking is important and local county-level surveys help to assist in expansion planning.

The IAB World Survey is an important opportunity to distinguish our integrated partnership model, our brand, and the benefits this holds for our people and our clients. In our mission to best serve the public interest and in line with our purpose to help build the foundations of a fairer, more prosperous world, the survey is an important assessment on which to test progress, encourage transparency and challenge service excellence among responsible business leaders.

It’s important for us to continue the good relationship we have with the IAB and I personally have enjoyed working with the people involved. ​​​​​​​The IAB rankings tables are something that several of our members see as important and, rightly or wrongly, we think it is important for Russell Bedford to benchmark our performance against others.

The IAB World Survey offers many significant benefits to our organisation, including providing meaningful data and specific insights into many markets where we operate. This information helps to validate performance and direct growth initiatives.