Praxity Global Alliance - Case Study: Praxity Charter
The Praxity Charter: the gold standard for global collaboration
Sam Louis, Praxity CEO, talks about empowering Praxity’s global alliance through universally shared values.

Our dynamic, collaborative and deeply personal approach is what truly sets Praxity apart. Bringing together 85,000 dedicated professionals from across the globe is no small feat. Collaborative, communicative, and client-centric, our Alliance is founded on shared values that bind us together. That’s why we’re proud to introduce the Praxity Charter, a first-of-its-kind symbol of our commitment to agility, transparency and excellence.
Across the world, our values unite us. Praxity Alliance members are handpicked through a rigorous selection and application process, ensuring that every single Member Firm represents the industry’s highest standards. Together, members collaborate and combine expertise to solve complex challenges with a competitive edge, meeting international needs through a shared vision of success. Unwaveringly, we believe that we go further together.

Samantha Louis
CEO, Praxity

The Charter itself signifies the culmination of extensive research, conducted by our external partner agency. The process began with a consultation with the Board, swiftly followed by a selection of in-depth telephone interviews; next, we ensured that every single Member had their voice heard at our Global Conference.
Our takeaway was clear; the Alliance provides critical global connections, with Member Firms forming strong relationships between one another, throughout the world. The personal nature of these relationships builds trust, enabling members to refer work with deep-seated confidence. Client satisfaction comes first, and the true strength of the Alliance is the ability to put the needs of clients above the usual dividing lines of geography, discipline and firm.
Quickly, it became evident to us that Member Firms treat each other’s clients as if they were their own, providing responsive and effective solutions to unlock new value on an international scale. The practice of open and proactive collaboration was initially adopted intuitively, with Member Firms naturally pooling expertise without needing a prompt. This is something we remain deeply proud of and, in celebration of this, we chose to commemorate this unique form of collaboration through a one-of-a-kind codified document: The Praxity Charter.
The final charter was officially unveiled at the Global Leadership Conference in Rome, where it was signed by each of our Alliance Member Firms. At its core, the Charter speaks to the values that define Praxity: client delivery excellence, unparalleled communication, and international collaboration.
Each of these three values are unpacked in more detail throughout the Charter.

Daxin COO Yue Hong Meets with Daxin Saudi Chairman Abdullah Fahad Al sahli. Credit: Daxin Global
01 Client delivery excellence
We believe that excellence is a habit practiced every day. When speaking with a client, we first seek to listen and deeply understand. Then, we can take an informed decision, crafting a bespoke solution that goes above and beyond the client's expectations. Every challenge is unique, and our Member Firms continuously refine their approach, innovating and adapting to deliver world-class solutions informed by our wealth of expertise.
02 Collaboration
Transparency sits at the heart of everything we do, and we strive to always communicate honestly and openly. Together, we build relationships that transcend borders, amplifying our growth and development. Both internally and externally, we work in close partnership to deliver a tailored, quality solution to any problem our clients may have.
03 Communication
Agile by nature, Praxity brings together a vast array of perspectives and skill sets from across the world. We communicate openly with mutual respect and recognise that the best working relationships always include a personal touch. We place particular emphasis on building relationships to guarantee exceptional client delivery, bringing together innumerable different perspectives from across the globe.
As we look ahead to 2025 and beyond, Praxity is excited to bring onboard new Members that align with the values set out in the Praxity Charter to service our clients’ international needs. In recent years, we believe that our continued success and accelerated growth are testament to the effectiveness of our unique ways of working, as codified and celebrated through the Charter, and exemplified through our Member Firms every day.